VMA + Twitter = New Day for Marketing

I believe that the scandal that Kanye created with Taylor Swift was staged by Mtv. I would guess that Kanye and Mtv were in on it at a minimum, but it is possible that all four (Mtv, Beyonce, Taylor and Kanye) were all in on it, but I doubt it. The Rhapsody commercial that followed ("this is Taylor Swift's time") immediately following the incident seemed a little like an apology.

But the change for marketing came at the end when Mtv showed that they were *measuring* the Twitter traffic and pointed out that the traffic really jumped when Kanye did his thing. Mtv just proved to the rest of the world that if something big enough happens a measurable amount of
chatter will be generated. Granted, few people will get the level of traffic that Mtv generated, but I don't think that makes it any less important for businesses of all sizes.